Sporting Goods, is in the physical education, athletics and physical exercise in the process of the use of all the items collectively.
From 2006-2011, the increasing value of China's sporting goods industry has increased year in, the annual compound growth rate is 17.63%.
2011 Sports Goods Industry added value of 176 billion yuan, accounting for more than 80% of sports industry, has become the second largest sporting goods consumption market after the United States, the industry's competitiveness significantly improved. At present, China's sporting goods market is still in the initial stage, urban residents of sports goods consumption is to the middle-grade direction, has reached a well-off living standard of rural areas, the middle and low consumption of sports goods, and gradually form a new demand.
Therefore, China's future sporting goods market, still has a greater development space. With the development of society and the improvement of living standard, people are becoming more and more aware of the importance of health and sports. According to the General Sports administration's comprehensive fitness program, to 2020 of the country will be 40% of the population actively participate in all kinds of sport activities. These factors will promote the domestic sporting goods market in the next few years to continue to maintain high-speed development.
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